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Accelerando of Sustainability – How Clean can Music Be?

July 14 @ 5:00 pm - 6:00 pm CEST

We welcome you to our WORLDCHANGERS IN TECH Music & Tech digital event series!

Music is limitless, timeless and a foundational pillar of human culture – that is why we curated an exciting program and welcome you to join our WORLDCHANGERS IN TECH Music & Tech digital event series!

The relationship between climate change and music has finally caught the attention of the media and made headlines in recent years. Notably with big names, such as Massive Attack, for example, committing to a project to map out the CO2 of the industry or Coldplay announcing a touring stop until 100% Co2 neutrality can be met. Everything might be put on hold due to CoVID-19, but we’re still curious about how “clean” can music really become? What is realistic now and where can we go? On our discovery to better understand sustainability within music and tech, we get to sit down with Jacob Sylvester Bilabel, founder of the pan-European Green Music Initiative (GMI), who in his own right is THE sustainability expert in the industry – strutting nearly 20 years of industry experience and actively shaping a green and smart music ecosystem – we are proud to have him join us to ask these big questions and run through some real and interesting hands-on projects pertaining to impact sustainability and the music industry.


  • SDG 4 Quality Education
  • SDG 9 Industry, innovation, and Infrastructure
  • SDG 11 Sustainable Cities and Communities

Jacob Sylvester Bilabel is the founder of the pan-European Green Music Initiative (GMI), an independent cross-industry think-tank to inspire people in the music festival and events industry to run their operations greener and smarter. The not for profit brings together more than 350 festivals and 500 venues and reaches out to more than 3 million young Europeans through its activities. GMI acts as cross-sectoral innovation and research agency for Europe’s music and entertainment industry. As project leader of the EE MUSIC project, he was responsible for a series of more than 60 workshops that took place in 27 European countries to encourage and equip festivals, clubs, and venues with key knowledge and tools to begin understanding and improving energy efficiency. In 2018 he got appointed as part of a research consortium developing off-grid hydrogen generator sets for festivals and events. Both projects received funding for the European Commission’s research and innovation programs.

Prior to that Jacob, Bilabel worked in the management of Universal Music Germany. In the following years, he set up MySpace’s operations in Germany. He is a mentor at the Akademie der Künste (University of the Arts) in Berlin and founding member of the ReDesign Deutschland initiative. Besides that, he is a board member of Berlin’s Chamber of Commerce for Creative Industries. Jacob Bilabel is also serving as a part of the German Technical mirror committee for the new ISO 20121 standard for Sustainability in Event Management. In the year 2015, he helped to set up Festival Kombinat, a network of more than 30 independent festivals. In 2016 he got appointed by the German Federal Ministry for Economic Affairs and Energy as an expert for innovation processes in the creative sector. In 2017 he became an ambassador for the European Take A Stand network, promoting cultural values to young Europeans.